A good web health check compares your current web performance with your true potential. Our Web Health Check goes further.
what you get >
We survey your website and its commercial performance over 10 areas:
- Visitor Volume: we compare current volume against potential volume (using our industry traffic profile database). Result - a measure of visitor shortfall.
- Search Engines and Referrers: we assess how referring sites see you, and how successful you are in attracting the right kind of traffic. Result: a qualititative and quantitative report
- Interactivity: we measure user behaviour against potential behaviour (using our industry research). Result - a measure of the interactivity gap
- Enquiries: we measure enquiries and contact attempts against potential behaviour (using our industry research). Result - an estimate of fixable interactivity shortfall and its value to you.
- Functionality: we measure the simplicity and brevity of processes and check for important missing features.
- Design: we assess your visual appearance, using customer surveys and the site's visual messages within a framework of marketing fundamentals.
- Usability: we run a 14-point usability assessment site-wide, to gauge the ease of use of the site
- Reputation (optional): We survey your customers (or other audiences such as investors, leads or partners)
- Audience Feedback: if you've collected any feedback, we evaluate its comments and its statistical significance
- Financials: we take financial measures which we use to evaluate all the above measures. We use a simple spreadsheet tool for this.
how our work helps >
It helps evaluate financially how the site is performing, and tests your user's experience. It tells you where all the trouble spots and successes are. And it provides a sound objective basis for redevelopment.
prices >
Prices range from £750 - £2,500 depending on your site's size.
