why audience behaviour matters >
Audience behaviour is the science of what users do on your website. When you know this, you can improve your site's usability and profitability. Typically, a site optimised this way will improve response by 30%-70%. This applies to all audiences:
we understand audience behaviour >
We study user behaviour and usability all the time. On test servers, on our clients' sites, on anonymous 3rd party sites, on public domain websites, in purchased surveys, on server logs and a range of other surveys and resources.
We structure our research into 4 main areas: search and awareness, interest, desire and action. We've found that these areas are remarkably similar across all types of sites.
Which means you get the very latest expertise applied to your project, and the resulting profit gain. For example:
- buyers are 30% more likely to click links that overtly sell
- learners are 50% less likely to click links that look commercial
- 32% of users quickly leave sites that have non-conventional layouts
- 74% of users favour plain-english labels to brand names on menus
Knowing this, how would you change your site right now? Ask us to help you make your site audience-friendly.
