Marketing Fundamentals

Updated: 1 Feb 08 (Mr Marketing, inside, looking out)

what you get >

This service delivers 6 rudiments on which to build your marketing communications. Our marketing specialist delivers:

  1. real understanding of competitors and customers through research
  2. an irresistable customer proposition
  3. competitive edge and positioning
  4. 5 clear major messages
  5. brand values and company character
  6. realistic marketing targets

You may even already have a few of these. What we provide is a tight little work session that pulls them all together for you.

how our work helps >

It enables sales and marketing to work. To be blunt, if you don't have clear marketing fundamentals, your marketing will fail. For example, if customers seek "better" but you're pushing "cheaper"...or if your competitors are pushing "durable" and you are too...well, your fundamentals will tell you how to adjust.

prices >

  • research - £250 upwards (depends on your needs)
  • work session - £350-£700 (half or full day)
  • the most popular package is £600 but larger firms often find more research is useful
Viral Marketing Tips for BBC Radio Wiltshire

Viral Marketing:
Do's and Don'ts

BBC Wiltshire logo
Our session on BBC Radio Wiltshire: 10 sleeves-up, no-nonsense tips on how to get the best from viral marketing. All 10 tips

Newsletter Icon

August Newsletter
and Guides

Our August newsletter's packed with research and advice on improving your business website.

PLUS you get member-only access to our Managers' Web Guides. Not bad!

Sign Up Here