the book >
Our book is published by Virgin and has quite a nice foreword by Richard Branson. It explains what e-commerce really is and how to do really profitably. With sections on competitive strategy, customers, competitors, team management, site promotion and loads of case studies, it's pretty handy.
what amazon readers have said >
- "Made me rethink several parts of our business"
- "We're using it as a DIY manual for our site"
- "The strategy section was superb: really concise and easy to get to grips with"
- "Explains complex issues in a very concise and simple way"
how to get a copy >
You can get copies at Amazon - we're now completely sold out at Wowi.
