web and digital services for larger businesses

google rich media ads for larger businesses

Achieve brighter more versatile customer communication

creative and intelligent rich media advertising

Illustration: Google Rich Media Ads This service creates a bespoke pay-per-click programme for your website, based on images, flash or video ads. A good rich media ad campaign is more compelling than an Adwords campaign, but it will reach a smaller audience. The ads will increase visitor numbers and visitor quality. We'll investigate search engine competitiveness within your industry, assemble a suitable phrase list and formulate an advertising strategy based on one of the 6 fundamental search strategies.

We'll also create your message and adverts, shooting video or designing animation if required. From there, we can implement an ad campaign and maintain it on a quarterly or monthly basis, or we can train you to do it yourself in-house.

We'd recommend that you consider a joint marketing fundamentals package with Google rich media ads, and alert you to the possibility that your website content may require enhancement.

benefits >

Our work together delivers two key benefits: increases in customer volume and quality. Optionally, we can help you build on these gains in your offline business actvities.

impact of this service >

who should buy this service >

This service is for organisations seeking quick gains in the volume and quality of website visitors via pay-per-click advertising. It's especially suited to firms whose average order value is over £25, because per-click costs may consume gross margins.

prices and timescales >

Prices depend on the extent of advertising activity:

keyword research, advertising strategy recommendations and target phrase list - £795
design and creation of rich media ads, loading to Google - £350 to £1000 per ad depending on complexity
anti-price inflation measures - £750 per campaign (optional)
4 hour training session for your team on optimisation implementation - £895 (optional)
quarterly or monthly maintenance - review (£495) plus implementation - basic (£10 per changed page), intermediate (£15 per changed page), advanced (£20 per changed page)

The process takes a few weeks to set up and test (sometimes longer if Google's price inflation measures persist); we encourage you to take time with us at the beginning of the project to refine the requirements.

2009-04-23T09:56:55Z2012-12-31T23:59:59Z