web and digital services for creative agencies

google adwords for creative agencies

Achieve brighter pay-per-click management, better value and more relevant audiences

intelligent search engine marketing

Illustration: Google Adwords, PartnerThis service creates a bespoke pay-per-click programme for your client's website. We investigate search engine competitiveness within your client's industry, assemble a suitable phrase list and formulate an advertising strategy based on one of the 6 fundamental search strategies.

From there, we can implement an ad campaign and maintain it on a quarterly or monthly basis, or we can train your team to do it yourself in-house.

We recommend that you consider a joint marketing fundamentals workout with Google Adwords and alert you to the possibility that your website content may require enhancement.

benefits >

Our work together will deliver several benefits: increases in customer volume and quality. Optionally, we can help you build on these gains in your client's offline business actvities.

impact of this service >

who should buy this service >

This service is for agencies with clients seeking quick gains in the volume and quality of website visitors via pay-per-click advertising. It's especially suited to firms whose average order value is over £25, because per-click costs may consume gross margins.

prices and timescales >

Prices depend on the extent of advertising activity:

  • keyword research, advertising strategy recommendations and target phrase list - £795
  • bulk production of ads, loading to Google - £200 per ad group
  • anti-price inflation measures - £750 per campaign (optional)
  • creation of bespoke landing pages - POA (optional)
  • 4 hour training session for your team on adWord implementation - £895 (optional)
  • quarterly or monthly maintenance - review (£495) plus implementation - basic (£10 per changed page), intermediate (£15 per changed page), advanced (£20 per changed page)

The process takes a few weeks to set up and test (sometimes longer if Google's price inflation measures persist); we encourage you to take time with us at the beginning of the project to refine the requirements.

2009-04-23T09:56:55Z2012-12-31T23:59:59Z

our deliverables >

  • structured topic, competitor and keyword research list
  • advertising strategy and budget
  • target phrase list
  • hundreds or thousands of ads, based on a much smaller number of ad groups, loaded to Google
  • bespoke landing pages (optional)
  • anti-price inflation measures to squeeze your Google budget
  • alternatively training your team on advertising implementation if your prefer
  • quarterly or monthly maintenance adjustments

how to enquire >

Just email an enquiry using our email enquiry helper, or call the Wowi Digital enquiry line to explore your project possibilities on 01380 738811.

how to refer >

To refer this page to colleagues, you can use this easy url:

tags >

Other Wowi services which build: increase visitors | build enquiries | boost customers | raise sales | increase orders | increase profits

hCard >

This page uses the hCard microformat, so if you have an hCard reader, you'll find it easy to import our details. The person to contact is:

John Steele, Wowi Digital,
Beacon Business Centre, Hopton Park
Devizes, Wiltshire, SN10 2EY UK
01380 738811

vCard >

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hListing >

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