what you get >
This service gives you factual research, visual recommendations and improvements. It helps you optimise your marketing designs for maximum appeal.
95% of purchases are inspired by emotion, then justified by logic. So it makes sense to squeeze more emotional appeal into your website, eCommerce or campaigns more effective. How it works.
Our service includes:
- demonstration: of the science and methodology in your office
- customer research: conducted on phone and internet
- tailored recommendations: how to implement emotional marketing
- implementation through our marketing, eCommerce and campaign services
how our work helps >
It helps decide how to remove barriers to purchase. Which means more customers buying more products, more frequently at more profitable prices.
prices >
- demonstration in your office - free
- small-batch customer research - £2k-£4k
- large-batch customer research - £4k-£10k
- tailored emotional marketing recommendations - £2k-£4k
- implementation - quoted separately
how emotional marketing works >
This is the science of creating imagery, copy and colours which appeal to the customer emotions most likely to drive purchase. You have to research first, then implement, then check. Research confirms the process is effective equally for consumers and business buyers.
For instance, let's say our primary research shows that your customers are more likely to buy on feeling "reassured" than "inspired". Hence your visuals, headlines, copy and tools (your assets) should all emphasise reassurance. Our creatives and designers then produce a draft set of marketing assets. But knowing which images and words to choose is the purpose of secondary research - discovering how customers interpret these assets. Our research system and methods makes this discovery quicker and far more accurate than normal.
But why bother? Well, 95% of purchases are inspired by emotion, then justified by logic. So if you can get ahead of your competitors in emotional appeal, you'll gain commercially.
