what you get >
This service gives you a better company image. Working to your budget, our identity specialist express the best parts of you and your ethos as a corporate brand.
Our identity specialist delivers as much or little as you need:
- Discover customer attitudes and desires through our brand research
- Build market appeal with our better names, straplines and headlines
- Modernise or evolve the company logo to express a better you
- Harmonise your visual appearance across all materials
- Control future design with our corporate identity guide
how our work helps >
It strengthens sales and marketing effectiveness. It mops up image problems, conflicting or unclear messages, dull or weak reputation, and helps you reconnect with your audience. Our wowi process ensures thoroughness.
Our research shows you can lose between 20% and 50% of first-time sales enquiries if your company image is poor. If your annual enquiries are worth £200,000, your image problem would cost you a hefty £40k-£100k pa in lost opportunities.
formats >
We work in all media and formats: websites, newsletters and emails, brochures, annual reports, media packs, product wallets, stationery, vehicles, premises and signage, press releases, print adverts and leaflets.
prices >
Our fees for developing corporate identity depend on the extent of our work and the number of deliverables. Here's a guide:
- logo - £350 to £950
- brand research - £85ph
- web identity - £350 to £950
- email and newsletter - £250-£500
- print - £300-£900 per layout
- photography - from £600 per day and illustration - £85ph
Prices exclude VAT. The more design work you buy, the lower the cost per unit. Sometimes, marketing fundamentals work is required before starting.
For example, a simple logo design based on a brief from you would cost £350. A design which is based on new competitive positioning, differentiation, and perhaps a name change might cost £950.
